Unicab. Since 1967.
More than 50 years of history in:
⇨ Marketing Research
⇨ Social & Media Research
⇨ Customer Experience
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Unicab Philosophy
Hallmarks
⇨ Methodological Accuracy
⇨ Methodological Accuracy
⇨ Continued Relation with Top-Rated Universities to Apply always Advanced, Reliable, and Scientifically Based Research-Techniques
⇨ Professional Accuracy
⇨ Partnership with Customers for the Continous Development of Tools Able to Turn Research Results in Executive Live-Actions and Strategical Decisions for Business Improvement
⇨ Taylor Made Approach instead of Standardized Products and Apps
YEARS OF EXPERIENCE
AND MORE SURVEYS RUN
Our Services
Marketing Research
⇨ Brand / Product image and postioning
⇨ Brand / Product Awareness
⇨ Market Opportunities Identification
⇨ New Brand / Product / Services Launch and Pre-Launch surveys
⇨ Purchasing Behaviour Analysis of Prospect Customers
Customer Experience
⇨ CSI Product, Quality Product, Quality Tracking
⇨ CSI Sales, Purchasing and Sales Quality: total market and individual network-point
⇨ CSI Service, Aftersales and Services Quality: total market and individual network-point
Loyalty Surveys:
⇨ Brand Loyalty
⇨ Product Loyalty
⇨ Network Impact on Loyalty
Social & Media Research
Area of Concerns:
⇨ TV / Radio Audience Ratings
⇨ Tourism Development Plans
⇨ Telecommunications
⇨ Social, Economic, and Health Research
⇨ Political Polls
⇨ Opinion Polls
⇨ Institutional Surveys
Dynamic Dashboard
⇨ Action Plan Monitoring and Management
⇨ Customer Experience
⇨ Data Merging Apps
⇨ Forecast Simulator Apps
⇨ Priority Analysis
⇨ Product / Service Quality Tracking
⇨ Promotional Campaign Redemption
⇨ Service H24 Management
Simulator
Simulation System for dynamic management and control of:
⇨ Forecast
⇨ Incentive System
⇨ Marketing Campaign Effects
⇨ Rewarding Campaigns
Advisoring – Consulting – Strategy
Unicab merges research activities with the analysis and interpretation of data in order to provide its client with support and advice for:
⇨ The choice of the optimal marketing strategies
⇨ The creation of a prediction model consistent with the results of the surveys and market trends
Expertise and Customers
Unicab in over 50 years of activity has gained important experience in the following sectors:
⇨ Bike and Scooter
⇨ Industrial / Commercial Vehicles and Bus
⇨ Machinery
⇨ Agricultural Machines and Construction Equipment
⇨ Consumers and Retails
⇨ Purchasing Process
⇨ Banking and Insurance
⇨ Telecommunications
⇨ Internet, New Media and Social Media
⇨ Mass Media (Press / Radio / TV)
⇨ Istitutional Research
⇨ Airplane Transport
⇨ Rail Transport
⇨ Naval Transport
⇨ Urban Transport
⇨ Tourism and Hospitality
⇨ Opinion Polls
Unicab. One Step Ahead
Thanks to a strong tendency towards technological and methodological innovation and thanks to the critical evaluation of models and methodologies, Unicab has produced:
⇨ New Indicators
⇨ New Methods
⇨ New tools
Milestones in the history of Unicab. One Step Ahead
1981 – Launch of the CATI Method for conducting interviews. Software developed in collaboration with the Creazione del Sapienza University of Rome Computing Center
1987 – Creation of the proprietary Computing Center, inside the Unicab structure
1991 – Launch of the SISIPHO application in the Automotive and Telecommunication sectors for management of multiple users CSI survey reporting
1995 – «Quality Tracking Product» research in the automotive. Development of the Electronic Logbook to detect the evaluation of users in connection with the vehicle electronic control units.
2011 – Launch of the Shopper Feedback for the management of the sales activity in the automotive sector
2014 – Evolution of the Shopper feedback in the PDD (Prospect Dynamic Detector)
2017 – Production of Business Intelligence Dashboard, dynamic-real-time-interactive
2018 – Production of Business Intelligence Dashboard, dynamic-real-time-interactive
2019 – Development of CAMI and CAWI techniques, renewed to the smartphones and social networks era. No longer static and monolithic questionnaires, but a surveying technique light, dynamic and up to date.
Unicab. Partnership Model
⇨ Shared Survey’s Techniques
⇨ Service Level Agreement, Transparency and Flexibility
⇨ System Integration
⇨ Strategic Advice
⇨ Partnership and pro-active sharing of customer targets
⇨ Shared Research Management
Unicab Italia
since 1967
since 1970
ASSIRM Founder and Associate since 1991
N. 4723
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UNICAB ITALIA SRL a socio unico
Legal Site: Via Livorno, 20 00162 – Roma – ITALY
Operative Site: Via degli Olmetti, 1/B 00060 – Formello (RM) – ITALY
(+39) 06/488921
(+39) 06/4874541
info@unicab.it
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